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The principle of loyalty programs using technology PRIVILEGES

 

The client receives an intangible franchise the emotional benefit - at the time of purchase of goods or services. Such privileges are shown in a special relationship to the client by the company. Emotional benefits are much more diverse than the material: an exclusive opportunity to purchase a product that is not available to other customers, the VIP-service, and more.

 

Benefits for the host company loyalty program in the selection of the technology:

  • Intangible benefits retain customers forming emotional loyalty to both the brand and to the company itself.

  • Difference from competitors by increasing the reputation and positioning of the company (or its product). They are intangible, so to create a unique customer and difficult to copy.

   
   
         
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