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The principle of loyalty programs using Card Linked Offers Technology


Technology Card Linked Offers (CLO) - targeted marketing tool that allows you to create personalized offers and advertising campaigns by analyzing customer behavior based on its customers' preferences and interests, as well as the current location.


Benefits for the host company loyalty program in the selection of the technology:

  • Automation technology and the ability at any time to change the parameters of the offer.

  • Increase speed by increasing the profitability of the Company's current customer base and by attracting new target customers.

  • Increase the value and attractiveness of goods and services to merchants and card products of banks, thereby strengthening the positive image of the loyalty program organizer.

  • Additional channels of promotion and optimization of the budget for the program.

  • Convenient and simple analytical tools and detailed reporting on the results of the campaign.

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