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The principle of loyalty programs using technology DISCOUNTS


The client receives a fixed discount when purchasing goods or services. There are more than 20 different mechanic of discounts, among the most popular: simple or cumulative discount, discount for a certain period, Cross-discount, and other personal discount.


Benefits for the host company loyalty program in the selection of the technology:

  • It is claimed by the client. Discount is still the most desirable encouragement for the majority of customers.

  • Just for company. Terms of such a program are clear both for employees and for customers.

  • It is convenient for the company. A coupon loyalty program is easy to start and to learn, it is fairly easy to maintain and does not require long-term investments in information systems.

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